Hi, I'm Samantha, an enthusiastic and dedicated product manager at Apple Inc. My journey with Apple began at the age of 19 in 2011 at the Providence Place Mall in Providence, Rhode Island. I started as a part-time Specialist and quickly transitioned to a full-time role. Within a year, I became an Expert and thrived in this position until 2016.

In 2016, a unique career opportunity allowed me to dive into product management and business analysis for retail carrier activation systems. This pivotal experience paved the way for my transition to Apple's corporate team as a business systems analyst for the US retail carrier activations team. By 2018, I had earned a promotion to Product Manager, and in 2019, I took on the role of Product Manager for an internal retail platform, where I led platform development and strategy for two years.

After taking over a year off for personal mental health reasons, I returned to a Platforms Lead role, focusing on audience management and field engagement projects. My career is driven by my core values of accessibility, privacy, and inclusive design, ensuring that every user’s experience is elevated.

Outside of work, I enjoy using cannabis, exploring AI technologies, spending time with my cat, and FaceTiming with friends. As an ENFP-T, I am outgoing and kind, always believing in positive intent and understanding that everyone makes mistakes. My motivation stems from constantly thinking about the user, their thoughts, feelings, and perspectives, striving to enhance their experience through thoughtful design and innovation.